De-Risking Your Venture: A 60-Minute Value Proposition Sprint
Business workshops encourage aspiring founders to complete an entire 9-part business plan in one day, leaving you with weak details. This practical session focuses on the single biggest reason new businesses fail: a poor match between your product and your customer. Designed for risk-conscious aspiring founders, this hands-on workshop offers clear risk management.
Hosted by artwhich®, an approved National Partner of Global Entrepreneurship Week 2026, and led by May Ho, Founder of artwhich®, you will bring one rough business idea and complete a step-by-step sprint to build a stress-tested Value Proposition Canvas and validate your venture with your potential customers before spending too much money or time.
Agenda:
00–05m: Welcome and Introduction
05–10m: Why new businesses fail?
10–35m: The Building Sprint: Mapping customer pain points, solutions, and market fit for your business idea
35–45m: Group feedback to test your assumptions and improve your messaging
45–50m: Creating a 7-day checklist to test market demand with a limited budget
50–60m: Q&A and Next Steps
Speaker Bio
May Ho is a London-based executive coach, educator, and Founder of artwhich®. With 14+ years of management and leadership across SaaS, tech advisory, higher education, and sustainability, May helps early-stage founders and executive teams define their strategies, navigate market changes, and build resilient ventures.
May's work in startup ecosystems includes supporting early-stage ventures within the incubator at Bayes Business School (formerly Cass) and coaching founders through StartEd.com. With over 1,000 hours of executive coaching experience, she previously served as Undergraduate Deputy Course Director and Lecturer in Business and Management at Coventry University London and as an Executive Coach for CMI Leadership Programs at SERC.
May holds Master's degrees from Oxford, Cambridge, and UCL, and a BA (Hons) from Central Saint Martins, UAL. May is a Chartered Manager Fellow, Advance HE Fellow (FHEA), AgilePM® Practitioner, and PRINCE2® Practitioner. She is also an active sustainability researcher, published author, and official IAATO Antarctic Ambassador.
About artwhich®
artwhich® is an unassuming space for the mindful mastery of leadership and enterprise, which connects individuals, enterprise executives, startup founders, and emerging talent with dedicated specialists and research-backed frameworks focused on long-term success. Through Consulting, artwhich® builds organisational resilience, elevates internal leadership capacity, and embeds responsible enterprise skills to drive sustainable business growth. Its Leadership and Enterprise Training delivers interactive workshops, immersive simulations, and corporate learning programmes that equip aspiring founders and emerging talent with essential management capabilities, while its Mentoring and Coaching empowers individuals to navigate critical career inflection points through targeted 1:1 and group guidance.
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